Packaging Unification
A cosmetic identity built around ritual, texture, and contrast.
Packaging Unification
Packaging Unification
Industry
Beauty
Beauty
ROLE
Brand identity Packaging design Campaign art direction Product visuals
Brand identity Packaging design Campaign art direction Product visuals
Deliverables
Packaging system Campaign assets E-commerce visuals Print collateral
Packaging system Campaign assets E-commerce visuals Print collateral
TIMEFRAME
10 weeks
10 weeks
The Setup
Kicker
THE RITUAL
THE RITUAL
WITHOUT DECORATION
THE RITUAL
WITHOUT DECORATION
The product line needed a darker identity system that still felt refined and controlled.
The product line needed a darker identity system that still felt refined and controlled.
Obliqon wanted to move away from polished beauty conventions and create a visual language with more restraint, texture, and atmosphere. Existing references in the category felt overly ornamental and disconnected from the product experience itself. We designed a complete identity and packaging system focused on repetition, contrast, material behaviour, and controlled photography. Every element was built to support a slower, more tactile experience across packaging, digital commerce, campaign imagery, and print collateral.
Obliqon wanted to move away from polished beauty conventions and create a visual language with more restraint, texture, and atmosphere. Existing references in the category felt overly ornamental and disconnected from the product experience itself. We designed a complete identity and packaging system focused on repetition, contrast, material behaviour, and controlled photography. Every element was built to support a slower, more tactile experience across packaging, digital commerce, campaign imagery, and print collateral.